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Goin' Viral

Gabriel A. Peoples
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A01=Gabriel A. Peoples
Antoine Dodson
Author_Gabriel A. Peoples
Bed Intruder Song
Black Virality
Branding Abolition
Category=ATFA
Category=JBCC1
Category=JBSF11
Category=JBSL
Category=NHTB
Colin Kaepernick
Derrion Albert
Do the Right Thing
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fractal virality
Ghetto Witness
Hank Willis Thomas
hip-hop
iconic
intersectionality
Jordan Davis
Justice
Kelly Dodson
Kneeling
Liberation
Look
Masculinity
media
Montgomery Brawl
Movement for Black Lives
netnography
objecthood
performance
racialized gender
Radio Raheem
Rape Attempt Gone Viral
renegade dance
Spike Lee
spread
They Killing Him
They Killing Him Look
WorldStarHipHop

Product details

  • ISBN 9780252088742
  • Weight: 454g
  • Dimensions: 156 x 235mm
  • Publication Date: 22 Jul 2025
  • Publisher: University of Illinois Press
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Black virality refers to the spread of Black performance that becomes uncontrollable because of its rapid and ubiquitous circulation through popular media. Gabriel A. Peoples examines Black people and representations of Black people that have gone viral from the eighteenth century to today.

Peoples’s analysis ranges from abolitionist and proslavery visual culture to Do the Right Thing to “Bed Intruder Song” and the cellphone video of Derrion Albert’s murder. After identifying these moments, he considers how performances go viral in Black ways. He also thinks through the ways Black virality circulates ideas that materially affect Black life. As he shows, an interacting person’s vulnerability to racialized gender and racialized sexuality knowledge inspires how they spread a performance. Non-iconic elements of viral moments reveal hard-to-find nuances of Black life while the artists and others represented in viral moments promote both collective and individual liberation by harnessing their visibility and audibility.

Rigorous and expansive, Goin’ Viral uses Black virality as a new way to understand and frame Black performances.

About Gabriel A. Peoples
Gabriel A. Peoples is an assistant professor of gender studies at Indiana University.

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