A01=Scott Davidson
age
Age Transformation
Age UK
ageing
ageing policy reform
ageist discrimination
apocalyptic
Apocalyptic Demography
Author_Scott Davidson
Band Stood
Basic State Pension
Category=JBSP4
Category=JPS
Category=JPWC
Chronic
Contributory Principle
Council Tax
Dagens Nyheter
demography
Disengaged
Electoral Commission
electoral strategies for older populations
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Grey Majority
Grey Vote
Inter-generational Solidarity
intergenerational conflict
media framing later life
pension
Pension Credit
political communication
Political Parties
population
Population Ageing
Post-war
power
state
State Pension
State Pension Age
transformation
UK General Election Campaign
UK National Newspaper
UN
vote
voting behaviour analysis
Winter Fuel Payment
Wirral West
Product details
- ISBN 9781138278981
- Weight: 380g
- Dimensions: 156 x 234mm
- Publication Date: 28 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Developed countries throughout the world are experiencing population ageing and the new challenges that arise from this change in the national demographic. The phenomenon of an ageing population has necessitated policy reform regarding the role of the state in providing income in retirement and the whole wider social meaning of later life. The politics of ageing have become a key issue for young and old voters alike as well as those who seek to represent them. Politicians carefully consider strategies for developing relationships with older voters in the context of both policy decisions and campaigns as issues that directly affect an ageing population often prove crucial in local and national election campaigns. 'Going Grey' provides insight into how ageing and the increased proportion of older voters is being framed by the media. It investigates emerging discourses on the topic founded on economic pessimism and predictions of inter-generational conflict. By bringing together political communication and media discourses and placing them within the wider context of an ageist society this unique contribution demands us to re-think how the media portray and frame later life and examines the strategic electoral dilemmas facing political parties today. It provides an original and timely resource for scholars, students and general readers interested in understanding more about the mediation of, and the strategic campaign responses to, rapidly ageing populations.
Dr Scott Davidson is at the University of Leicester, UK. Alongside his academic career Scott has a professional career history of over ten years working in public affairs, campaigns and the media, including a period as campaigns manager for Age Concern. He brings to his research his experience of creating and managing a wide range of successful initiatives and campaigns, drawing upon direct experience of working in political communications as well as in the local government, health and voluntary sectors.
