Golden Triangle
Regular price
€42.99
A01=Arthur Asa Berger
authentic cultural experience in India
Author_Arthur Asa Berger
Camel Farm
Camel Safaris
Category=JBCC
Category=JBSL
Category=JHM
cultural anthropology
desert
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic methodology
General Linguistics
Golden Triangle
grid
Grid Group Theory
group
Group Inclusive Tours
Hindu Nationalist Bharatiya Janata Party
Indian Hotels
Indian Tourism Industry
individual
Individual Mass Tourists
Individuals Maximum Freedom
Lonely Planet India
Marabar Cave
Mary Douglas grid-group theory
mass
organized
Organized Mass Tourists
Peirce's Trichotomy
Peirce’s Trichotomy
Restaurant Administration Quarterly
semiotic analysis
Solidary Social Group
symbolic representation
Term Semiotics
thar
Thar Desert
theory
tourism sociology
Tourism Typologies
tourists
travel
Travel Talk
Vice Versa
Wild Tigers
World Class Hotels
Young Man
Product details
- ISBN 9781412807876
- Weight: 226g
- Dimensions: 152 x 229mm
- Publication Date: 30 Mar 2008
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, Empire of Signs, but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wildavsky, and a number of other social scientists. This manuscript is, at first, a guide to Rajasthan and India, and it is that but it is also more in that it considers tourism from both an anthropological and sociological level.Berger begins with statistics on tourism and other aspects of life in Rajasthan and India, and then considers how tourism in India compares with tourism in other important tourism destinations. He refers to the "Imaginary India" as the picture created in tourists' minds with the help of guidebooks, media, and the Internet before they actually travel to India. He then discusses these representations and how they are actually different from the country itself. The trip itself then becomes the search for the authentic India--the goal is to find places before they are discovered. He calls this "Semiotic Rajasthan," where the representations are compared to actuality. After offering a discussion of semiotic theory, it interprets and analyzes a number of important aspects of Rajasthani and Indian culture such as: the Taj Mahal, the Palace of Winds in Jaipur, the notorious rat temple in Deshnok, and sacred cows. Lastly, he discusses his own trip and how the impact of Rajasthan did not fully register until he returned home.This volume's strength lies in the author's ability to write in an accessible manner, assemble the project in an interesting way, and include only that information which will guide the reader along the narrative trail. While this manuscript really is a guidebook to Rajasthan, it could also serve as a good introduction to ethnography for beginning students and an interested general audience. It moves from basic explanations, such as that of semiotics, to complex applications all with the grace of good story telling.
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University and series editor of Transaction's Communication and Mass Culture and Humor Studies series.
