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Product details
- ISBN 9781600373848
- Weight: 195g
- Dimensions: 127 x 205mm
- Publication Date: 01 Jul 2010
- Publisher: Morgan James Publishing llc
- Publication City/Country: US
- Product Form: Paperback
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Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
