Gower Handbook of Internal Communication
Regular price
€198.40
14 days return policy
Shipping & Delivery
ABN
ABN AMRO
Bad News
Blind Spot
Business Case
Business Tv
Category=KJM
Category=KJMB
Category=KJP
Category=KJU
Ceo
change
change management theory
Communication Champions
communication measurement methods
communications
corporate reputation strategy
curve
digital workplace trends
Disengage
Dissatisfaction
employee
Employee Engagement
engagement
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
Fence Sitters
fiona
Focus Group
Follow
Holding
Honesty
innovation in organisations
Internal Communication Strategy
Internal Communication Team
Johari Window
marc
Mayo's Hawthorne Study
Mayo’s Hawthorne Study
organisational communication
robertson
strategic internal communication research
team
Tv
Typical Town Hall Meetings
Wo
Word Of Mouth
wright
Product details
- ISBN 9780566086892
- Weight: 1156g
- Dimensions: 174 x 246mm
- Publication Date: 20 Jul 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
One of the leading practitioners in internal communication, Marc Wright is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.
