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Green Advertising and the Reluctant Consumer

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Ad Skepticism
advertising effectiveness
Advertising Message Appeals
Advertising Research
Advertising Skepticism
AMOS Analysis
Attitude Commitment
Body Wash Product
Category=KJSA
Company Competence
consumer behaviour research
Eco-Marketing
Environment and Business
Environmental Appeal
environmental communication
Environmental Issue
Environmental Marketing
Environmental Skepticism
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fashion Involvement
Green Advertising
Green Advertising Claims
High Fashion Involvement
Low Topic Knowledge
message framing theory
NFP Organization
Numerical Precision
OLS Regression
Organic Food Purchase
Precise Numerical Information
Price Ending
psychological responses to eco advertising
Public Relations
Purchase Intention
social media persuasion
sustainability marketing
Sustainable Behaviors
Targeting Brands

Product details

  • ISBN 9781138016545
  • Weight: 612g
  • Dimensions: 219 x 276mm
  • Publication Date: 18 Jul 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.
About
Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA. Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.