Anne Chick
Category=KJS
corporate social responsibility
Eastleigh Borough Council
eco-innovation strategies
Energy Conservation
Energy Recovery
Energy Saving
Environmental Care Programme
environmental communication
Environmental Issues
environmental management
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Exel Logistics
Full Environmental Audit
green consumer behaviour
Greener Marketing Strategy
Ian Blair
Ian Jolly
IBM Employee
ICI Agrochemical
Jan Bebbington
Job Function
Loblaw Companies
Nicky Buss
Nigel Fisher
Ozone Hole
Ozone Layer Depletion
Part-time MBA Programme
Peter James
Pollution Probe
Product's Environmental Impact
Product’s Environmental Impact
Rank Hotels
Remanufactured Cartridge
Rita Clifton
Rob Gray
Shell UK
sustainable business practices
sustainable marketing implementation
UK Business
UK Company
UK Distribution
Walter Wehrmeyer
Wytch Farm
Product details
- ISBN 9781874719007
- Weight: 747g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jul 1999
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
