Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret
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A01=Michael Doret
A23=Nick Sherman
Age Group_Uncategorized
Age Group_Uncategorized
Author_Michael Doret
automatic-update
B01=Norman Hathaway
band KISS
Category1=Non-Fiction
Category=AKB
Category=AKD
COP=United States
Delivery_Pre-order
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
Language_English
Lettering Artist
logo design
PA=Not yet available
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781736863329
- Dimensions: 254 x 273mm
- Publication Date: 03 Oct 2024
- Publisher: Letterform Archive
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more
In this vivid and humorous monograph-meets-memoir, Los Angeles–based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret’s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering—from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).
With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia—and endless inspiration—for letterform lovers of any generation.
