A01=Timothy Gloege
Author_Timothy Gloege
Category=JHBL
Category=QRMB39
Christian workers
churchly Protestantism
corporate evangelicalism
Dwight Lyman Moody
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
evangelical Protestant religion and modern consumer culture
evangelical Protestant religion in Chicago
evangelical realism
evangelical revivalism and labor unrest
Henry Parsons Crowell
James Martin Gray
Lyman Stewart
modern religious individualism
Protestant faith healing
Protestant religion and modern business
religion and class identity
Religious aspects of modern consumer capitalism
Reuben Archer Torrey
the beginning of modern conservative evangelicalism
the early social gospel movement
the fundamentalist movement
The Fundamentals
the Moody Bible Institute
the plain interpretation of the Bible
the Testimony Publishing Company
the transformation of American Protestantism during the Gilded Age and Progressive Era
the use of business techniques in religion
Product details
- ISBN 9781469633435
- Weight: 476g
- Dimensions: 163 x 241mm
- Publication Date: 28 Feb 2017
- Publisher: The University of North Carolina Press
- Publication City/Country: US
- Product Form: Paperback
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American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their ""corporate evangelical"" framework was a modern individualism understood primarily in terms of economic relations.
Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new ""Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented ""orthodoxy"" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.
Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new ""Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented ""orthodoxy"" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.
Timothy Gloege (PhD, University of Notre Dame, 2007) is an independent scholar. This is his first book, a highly revised version of his George Marsden-directed dissertation.
