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A01=Jay Conrad Levinson
A01=Kelvin Lim
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Author_Jay Conrad Levinson
Author_Kelvin Lim
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Category1=Non-Fiction
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Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing

English

By (author): Jay Conrad Levinson Kelvin Lim

Ride on the natural partnership between Guerrilla Marketing and Facebook
The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they dont have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s.
Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time.
How can one ride on this natural partnership to achieve success?
 Guerrilla Facebook Marketing is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business.
- Get insights on Facebooks culture and Guerrilla Marketers beliefs, and what these insights mean to your overall marketing strategy
- Learn how to use Facebook data to shape your marketing campaign
- Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook
- Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons
- Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways
- Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns
Link marketing efforts back to profits by measuring ROI results in tangible ways for your business
See more
Current price €15.29
Original price €16.99
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A01=Jay Conrad LevinsonA01=Kelvin LimAge Group_UncategorizedAuthor_Jay Conrad LevinsonAuthor_Kelvin Limautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJHCategory=KJSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 181g
  • Dimensions: 139 x 215mm
  • Publication Date: 17 Jan 2013
  • Publisher: Morgan James Publishing llc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781614482741

About Jay Conrad LevinsonKelvin Lim

Jay Conrad Levinson father of Guerrilla Marketing is the author of Guerrilla Marketing a popular marketing book published in 1984 that remains the best-selling marketing book with more than 21 million copies sold world-wide. The Guerrilla Marketing book series today consists of 58 books available in 62 languages. Jay coined the term Guerrilla Marketing while he taught marketing at the extension division of the University of California in Berkeley a teaching position he did for a decade. Today Guerrilla Marketing principles frequently appear as recommended readings for many MBA marketing programs. Jay has contributed a number of articles on Guerrilla Marketing to business magazines such as the Entrepreneur and Inc. as well as for online columns as such America Online Fortune Small Business Hewlett-Packard Microsoft and Netscape. Some notable marketing campaigns Jay collaborated on include the Jolly Green Giant and Uniteds Friendlys Skies. As the Chairman of Guerrilla Marketing International the marketing partner of Adobe and Apple Jay is frequently invited to speak about Guerrilla Marketing at universities professional organizations and corporations around the world. He has also sat on the Board of Leo Burnett Advertising the Small Business Board of 3Com and Microsoft Small Business Council.Kelvin Lim is an expert in human dynamics and motivation -- he has been coaching consulting training and marketing since 1995. He is the first Guerrilla Marketing Certified Master Trainer in Singapore to be trained by Jay Conrad Levinson. He is also the principle consultant and CEO of Guerrilla Marketing Consulting an organization that teaches organizations and businesses how to effectively apply Guerrilla Marketing principles. As a master certified coach Kelvins coaching work has impacted the lives of more than 20000 people. In addition Kelvin is the founder of Executive Coach International a leading coaching organization whose campaigns have been featured in Asias media for instance the publication of Pick Me Up - a collection of stories that was written and compiled into a book within 24 hours. Kelvin sits on the Board of Directors of New York Citys political and social arts organization The Culture Project as well as participates in humanitarian activities at the United Nations.

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