A01=Alexander L. Fattal
activism
advertising
anthropology
Author_Alexander L. Fattal
brand ideology
capitalism
Category=JBCT
Category=JHMC
Category=NHK
Colombia
colombian ministry of defense
community
consumerism
consumers
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnography
fieldwork
global conflict
guerrilla fighters
havana
history
humanitarian interventions
insurgency
marketing
marxists
media
militarism
nonfiction
peace negotiators
political exile
postcolonial
propaganda
rebellion
resistance
revolution
sociology
surveillance state
sweden
war
Product details
- ISBN 9780226590509
- Weight: 539g
- Dimensions: 16 x 23mm
- Publication Date: 10 Dec 2018
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.
Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
