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Guerrilla Marketing 101 Lab
A01=Jay Conrad Levinson
A01=Jay Levinson
Author_Jay Conrad Levinson
Author_Jay Levinson
Category=KJS
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Product details
- ISBN 9781933596181
- Weight: 290g
- Dimensions: 208 x 278mm
- Publication Date: 15 Sep 2005
- Publisher: Morgan James Publishing llc
- Publication City/Country: US
- Product Form: Paperback
Delivery/Collection within 10-20 working days
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This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more!
Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.
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