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Guide to Earned Media

Annie Pace Scranton
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accessible PR guide
agency PR tips
Annie Pace Scranton
Author_Annie Pace Scranton
brand awareness strategies
Brand elevation
Brand storytelling
breaking news response PR
build credibility through PR
build media relationships fast
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Category=KJSP
common PR pitfalls
communications career starter
communications KPIs simplified
Cost-efficient public relations
create newsworthy content
crisis communications quick guide
day one PR guide
digital PR basics
DIY public relations
early career PR advice
earned media
earned media for beginners
earned media ROI basics
earned media tips
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eq_business-finance-law
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executive visibility PR
fast track PR skills
get your brand in the news
hands-on PR tips
how newsrooms work
how to get media coverage fast
how to pitch journalists
how to talk to journalists
how to write a press release
in-house PR strategies
increase media visibility fast
journalist outreach guide
Kogan Page
learn PR quickly
measure PR success
Media
Media appearances
Media exposure
media interview tips
media list building basics
media outreach tips
media pitching tips
Media relations
modern media landscape
newsjacking tips
no jargon PR book
personal branding media exposure
PR
PR for startups
PR metrics made simple
PR mistakes to avoid
PR quick tips
PR tools and templates
practical PR handbook
press coverage strategies
press release tips
Public relations
public relations quick guide
Public relations strategies
Public relations strategy
quick wins in PR
reactive PR strategy
real world PR examples
reputation management tips
simple PR strategies
small business PR tips
Social media
social media and PR tips
spokesperson training basics
Storytelling
storytelling for PR
Strategic public relations
target journalists effectively
The Guide to Earned Media
thought leadership tips
track PR performance
work with journalists effectively

Product details

  • ISBN 9781398611078
  • Weight: 495g
  • Dimensions: 164 x 242mm
  • Publication Date: 03 Aug 2023
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Harness the power of public relations and discover how you can secure meaningful press for your organization.

It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.

The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
About Annie Pace Scranton
Annie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and regularly shares her expertise at leading industry events, such as Digital Summit, Silicon Slopes and Adweek. She is an adjunct professor at New York University (NYU), teaching PR Consulting in the Graduate Program.

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