Halal Tourism

As the global Muslim population continues to grow—projected to reach 2.2 billion by 2030—the demand for tourism services that align with Islamic values is rising in parallel. With Muslim travel spending expected to reach $225 billion by 2028, halal tourism has emerged as one of the fastest growing sectors in the global travel industry. This new volume addresses the rapid growth of Muslim-friendly travel and the increasing demand for tourism experiences aligned with Islamic principles, offering timely insights into this expanding global market and examining how tourism experiences can be thoughtfully designed to meet the religious, cultural, and lifestyle needs of Muslim travellers.

Bringing together contributions from an international group of scholars and practitioners across India, Bangladesh, Türkiye, Malaysia, China, Morocco, Indonesia, Italy, and Uzbekistan, this volume presents a broad and multidisciplinary perspective on halal tourism. It investigates innovative business opportunities, the role of halal tourism within social ecosystem management, the relationship between halal hotel service quality and pricing, and the growing importance of digital platforms such as e-commerce in halal food markets. Additional chapters explore halal expos and fairs, as well as the potential of Muslim-friendly ecotourism to address broader global sustainability challenges.

Combining theoretical insights with practical applications, this volume serves as a valuable resource for tourism professionals, researchers, and policymakers seeking to understand and engage with the expanding halal tourism market. It offers actionable perspectives for developing inclusive, culturally sensitive, and high-quality tourism services that meet the expectations of a diverse and growing global audience.

Hüseyin Pamukçu, PhD, is an Associate Professor in the Department of Gastronomy and Culinary Arts, University of Afyon Kocatepe, Türkiye. He started his academic career at Kastamonu University as a research assistant in 2013 and as a doctoral lecturer in 2018 in the Department of Tourism Management of the Faculty of Tourism at the University of Kastamonu, Türkiye. He received his bachelor degree from Mustafa Kemal University, his master degree from Afyon Kocatepe University, and his doctorate from Sakarya University 2017. His academic work focuses on tourism and hospitality studies.

Ömer Akgün Tekin, PhD, is a Professor at the Department of Gastronomy and Culinary Arts, Manavgat Faculty of Tourism, Akdeniz University, Turkey. His research interests include Muslim-friendly travel marketing, halal tourism, tourism and hospitality management, organizational behavior, food waste, and emergency food services. He earned his master and PhD degrees from the Department of Tourism and Hotel Management, Akdeniz University, Turkey.

Shruti Arora, PhD, is currently working as an Associate Professor at the Modi Institute of Management and Technology and as guest faculty in the Department of Commerce and Management, University of Kota, India. With over 17 years of academic experience in marketing, international business, and customer relationship management, she has published extensively with leading academic publishers and serves as a BRICS Community of Practice (CoP) Researcher, supporting international academic collaboration.