anthropological methods in corporate settings
Anthropology Department
applied
Applied Anthropologist
Business Anthropology
Category=JB
Category=JHM
Category=KJ
CCT
Ceo
Chronic
Clips
Conferring
consumer
Consumer Research
Corporate Anthropologists
cross-cultural management
Cultural Dubbing
culture
Dense
design
Design Anthropology
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Face To Face
Follow
Held
Itinerary Method
organizational ethnography
PARC
Persona
philadelphia
Philadelphia University
Postwar
practice
qualitative business research
Quantitative Research
semiotic analysis
sensory marketing
studies
theory
university
user experience studies
Vice Versa
work
Work Practice Studies
Young Man
Product details
- ISBN 9781611321722
- Weight: 1310g
- Dimensions: 152 x 229mm
- Publication Date: 25 Apr 2017
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Paperback
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In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
Rita M. Denny, Patricia L. Sunderland
