Angewandte Linguistik
Category=CF
Category=GTC
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Product details
- ISBN 9781614516835
- Weight: 1302g
- Dimensions: 170 x 240mm
- Publication Date: 24 Jul 2017
- Publisher: De Gruyter
- Publication City/Country: US
- Product Form: Hardback
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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.
