Handbook of Hospitality Marketing Management
Regular price
€291.40
14 days return policy
Shipping & Delivery
advanced hospitality marketing research topics
Airline Alliances
Alliance Formation
brand
Brand Equity
Casino Industry
Category=KJS
Category=KNS
consumer behaviour analysis
critical
customer
Customer Based Brand Equity
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
equity
experiential consumption theory
External Information Search
External Information Sources
failure
Global Airline Alliances
Harrah's Entertainment
Hospitality Alliances
Hospitality Firms
Hospitality Industry
incident
industry
Information Search Behavior
Internal Information Search
loyalty programme strategies
Measure Customer Based Brand Equity
Online Travel Agencies
operators
pricing psychology in tourism
Prior Product Knowledge
qualitative marketing research
satisfaction
service encounter evaluation
Service Failure
Service Failure Situations
Service Quality
Service Recovery
Service Recovery Paradox
tourism
Tourism Destination Marketing
Traveler's Information Search Behavior
Traveler’s Information Search Behavior
Vice Versa
Product details
- ISBN 9780080450803
- Weight: 1000g
- Dimensions: 165 x 234mm
- Publication Date: 11 Apr 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
