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Handbook of Marketing Strategy for Life Science Companies

Jean-Francois Denault
€65.99
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A01=Jean-Francois Denault
Author_Jean-Francois Denault
biopharma commercialization
care
Category=KJS
Category=PS
Chronic Migraine
collection
consumer insights life sciences
Control Elements
Customer Acquisition Cost
data
Developing Marketing Strategies
Digital Goods
Digital Health Care
Digital Marketing Campaign
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
health
healthcare product launch
Hook Model
Integrated Marketing
internal
Internal Secondary Data
Internal Situation Analysis
Key Opinion Leaders
Life Sciences Companies
Market Research Activities
Market Research Process
market segmentation analysis
Marketing Health Care Services
marketing performance metrics
Menstrual Cycle Irregularity
pricing optimization strategies
process
research
Revenue Metrics
RSS Feed
Secondary Market Research
SLEPT Model
Specific Service Strategies
strategic planning for biotech marketing
systems
tools
Total Company Revenues
traditional
Traditional Health Care Systems
Traffic Metrics

Product details

  • ISBN 9780815376880
  • Weight: 430g
  • Dimensions: 156 x 234mm
  • Publication Date: 01 Jun 2018
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more).

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.
About Jean-Francois Denault
Jean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America. Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies.

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