Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand
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A01=Anthony Pecotich
A01=Clifford J Shultz
Australian Social Trends
Author_Anthony Pecotich
Author_Clifford J Shultz
Average Income
behavior
Brunei Darussalam
Brunei Government
Category=KC
chi
China
China Statistical Publishing House
China Statistical Yearbook
city
consumer
consumer behavior modeling
cross-cultural marketing
demographic trends research
East Timor
East Timorese
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
HDI
International Monetary Fund
korea
marketing environment assessment in Asia Pacific
minh
north
Pe Rc
Phnom Penh
political economy studies
Q2 Q3 Q4
regional economic analysis
Siem Riep
Socioeconomic Development
socioeconomic indicators comparison
Southeast ASIA
steven
Thai Consumers
Tv Advertising
Tv Set
united
United States
UNTAET Regulation
Viet Kieu
ward
Younger Men
Product details
- ISBN 9780765609724
- Weight: 453g
- Dimensions: 178 x 254mm
- Publication Date: 15 Mar 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Anthony Pecotich, Clifford J Shultz
