Handbook of Persuasive Tactics
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€248.00
A01=Joan Mulholland
argument structure analysis
Author_Joan Mulholland
Bonding Tactic
Category=CB
Category=CFD
Category=CJ
Category=GTC
Category=KJP
communications
conversational coherence
discourse analysis methods
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face Loss
Face Threatening Act
Face Threats
Follow
interaction management
interactional linguistics
language persuasion research
Matter's Occurrence
Naming Tactics
Narrative Tactics
Paragraph Design
Persuasive Tactics
Phone Interruption
pragmatic tactics for academic communication
pragmatics strategies
Preamble
Preferred Response
Reading Button
Reflexive Comment
Restricted Code
Side Sequences
Support Noise
Tellable Topic
Tone Units
Topic Coherence
Topic Tactics
Voice Quality
Word Choice
Young Man
Product details
- ISBN 9780415089302
- Weight: 771g
- Dimensions: 156 x 234mm
- Publication Date: 06 Jan 1994
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.
