Handbook of Qualitative Methodologies for Mass Communication Research
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€303.80
analysis
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Category=NH
Confers
Contemporary Society
Cumulative Research Tradition
discourse
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eq_history
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general
Hold
Interpretive Repertoires
MacArthur Day
Mass Communication
Mass Communication Research
Mass Observation
Mass Observation Data
Media Education
observation
participant
Qualitative Content Analysis
Qualitative Media Research
Qualitative Methodologies
Qualitative Turn
Quantitative Research
researchers
science
semiotics
Small Scale Media
social
Social Science Research
Super Themes
Television System
turn
Tv Camera
USA
Vice Versa
Viraj Mendis
Product details
- ISBN 9781138134867
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 22 Dec 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Nicholas W. Jankowski, Klaus Bruhn Jensen
