Handbook of Scales in Tourism and Hospitality Research
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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
Muzaffer Uysal is a Provost Professor and Carney Family Endowed Professor in the Department of Hospitality and Tourism Management at the Isenberg School of Management, University of Massachusetts, Amherst. He served as department chair from August 2016 to August 2023. Currently, Dr. Uysal is serving as the president of the International Academy for the Study of Tourism and a fellow of the Academy of Leisure Sciences. Dr. Uysal has authored and co-authored numerous scholarly articles, five monographs, and sixteen books. He is widely recognized for his contributions, receiving over thirty awards for research, international education, teaching excellence, and lifetime achievements. Over the past four years. Dr. Uysal was listed among the top 1% of the world's most highly cited researchers by Clarivate Analytics. He has also received the Research.com Business and Management Leader Award for three consecutive years. Ercan Sirakaya-Turk, PhD, is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). Before joining USC, Dr Turk worked at Texas A&M and Pennsylvania State Universities. He received his PhD and MS from Clemson University, South Carolina USA. He was the 2007 recipient of US State Department's prestigious Fulbright scholarship to Russia, Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/ contracts exceeding one million US dollars. Dr Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research, Annals of Tourism Research (as a resource editor), and Tourism Analysis. He teaches tourism economics, marketing and research methods classes.