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B01=Kersten Sven Roth
B01=Nina Janich
B01=Steffen Pappert
Category1=Non-Fiction
Category=CF
Category=CFG
Category=DS
Category=GTC
Category=HP
Category=KJS
Category=QD
COP=Germany
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Language_German
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Werberhetorik
Product details
- ISBN 9783110318104
- Weight: 1224g
- Dimensions: 170 x 240mm
- Publication Date: 20 Mar 2023
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Hardback
- Language: German
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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Nina Janich, TU Darmstadt; Steffen Pappert, Universität Duisburg-Essen; Kersten Sven Roth, Universität Zürich
