A01=Clara Husch
A01=Diana Loffler
A01=Jorn Hurtienne
Author_Clara Husch
Author_Diana Loffler
Author_Jorn Hurtienne
Category=AK
Category=JMH
design metaphors thinking experiences speech speak language interaction advertising graphic visual social relations designers inspiration analogy imagery creativity symbolism symbol creative image idea ideation abstract concept concepting
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9789063695934
- Dimensions: 160 x 150mm
- Publication Date: 03 Sep 2020
- Publisher: BIS Publishers B.V.
- Publication City/Country: NL
- Product Form: Hardback
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We think, feel, and talk in metaphors.
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Jorn Hurtienne, Diana Loffler, Clara Husch, Daniel Reinhardt, Robert Tscharn, and Stephan Huber are a team of psychologists, designers, computer scientists, business consultants, and researchers who came together at the Chair of Psychological Ergonomics at Wurzburg University.
