Hard Looks
Regular price
€44.99
A01=Sean Nixon
Advertising Clothing and dress
Advertising Clothing and dress Great Britain
Author_Sean Nixon
Category=JBCC
Category=JBSF
Consommateurs masculins Grande-Bretagne Attitudes
consumer culture analysis
cultural identity theory
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
gender representation studies
Great Britain
Hommes d'age moyen Grande-Bretagne Attitudes
Male consumers Attitudes
Male consumers Great Britain Attitudes
masculinity in visual culture
media audience research
Men's clothing industry
Men's clothing industry Great Britain
Middle-aged men Attitudes
Middle-aged men Great Britain Attitudes
qualitative cultural research
retail marketing sociology
Vetements d'homme Industrie Grande-Bretagne
Vetements Publicite Grande-Bretagne
Product details
- ISBN 9781857285574
- Weight: 400g
- Dimensions: 138 x 216mm
- Publication Date: 27 Jun 1996
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of masculinity in the retail, advertising and publishing industries, the author analyses the practices and derives used to underpin the production and circulation of this imagery. The author traces the novelty of these commercially produced representations and analyses their role in producing a space for an ambivalent masculine sexual identity. Drawing strongly on contemporary cultural theory, Hard Looks combines stimulating theoretical debates on representation and cultural identity with authoritative empirical research on the media and retail industries. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of culture, media and gender studies.
Sean Nixon lectures in media and cultural studies in the Department of Sociology at the University of Essex.
