Regular price €55.99
A01=Azure D. S. Angelov
A01=David F. Bateman
A01=Deidre Pettinga
Author_Azure D. S. Angelov
Author_David F. Bateman
Author_Deidre Pettinga
Category=JNF
Category=JNK
Category=JNL
Category=KJS
Digital school marketing
Educational marketplace
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
High school marketing
K-12 school marketing
market my school
marketing campaign ideas
media for schools
School competition
School marketing
School marketing activities
School marketing books
School marketing budget
School marketing digital
School marketing ideas
School marketing materials
School marketing plan
School marketing strategies
School marketplace

Product details

  • ISBN 9781475853049
  • Weight: 376g
  • Dimensions: 159 x 237mm
  • Publication Date: 21 Feb 2020
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
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Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.

Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.

David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.