Product details
- ISBN 9780993587894
- Format: Paperback
- Weight: 380g
- Dimensions: 215 x 175mm
- Publication Date: 20 Jan 2020
- Publisher: Artmonsky Arts
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters.
Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.
