Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Benjamin R. Bates
B01=Rukhsana Ahmed
belief
Cancer Information Sources
Category1=Non-Fiction
Category=JFFH
Category=JKSN
Category=KJS
Category=KJSA
Category=KJSP
Category=KJVN
Category=MB
Category=MBNH
Computer Mediated Communication
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital health literacy
eating
Eating Disorders
ehr
EHR Initiative
EHR System
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Health Communication Research
Health Informatics
Health Mass Media Campaigns
health policy analysis
High Monitors
information
integrated mass media health communication
International Telecommunications Union
interoperable
Interoperable Electronic Health Record
Language_English
media ethics in healthcare
mHealth Technologies
Mobile Health Interventions
Mobile Health Technologies
Mobile Phone Intervention
model
Non-stigmatized Conditions
OSG Member
PA=Available
patient-centred care models
Price_€100 and above
promotion
PS=Active
Public Private Partnership
qualitative research methods
rural
Rural Trauma
scholars
Sexual Health Website
softlaunch
Stigma Management Communication
stigma reduction strategies
trauma
Unhealthy Weight Control Practices
Van Uden Kraan
Vice Versa
Product details
- ISBN 9781409447139
- Weight: 744g
- Dimensions: 174 x 246mm
- Publication Date: 28 Jun 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Dr Rukhsana Ahmed is Associate Professor in the Department of Communication at the University of Ottawa. She holds Masters Degrees in International Relations (University of Dhaka); International Development Studies; and Communication Studies, and a PhD in Health Communication (Ohio University). Her research embraces the cross-disciplinary nature of the study of communication with a specific focus on health care. She has published journal articles and book chapters focused on the intersection of health, communication, and culture. Dr Benjamin R. Bates is currently an Associate Professor and Director for Graduate Studies in the School of Communication Studies at Ohio University. Dr Bates earned his PhD at the University of Georgia. He has authored or co-authored more than 50 peer-reviewed publications and made presentations to learned societies at the intersection of health, communication, and media. He is past chair of the health communication interest group of the Eastern Communication Association.
