A01=Shashi Misiura
AIDA
AIDA Principle
attractions
Author_Shashi Misiura
Birdcage Walk
Case Study
Category=JBF
Category=KJMV7
Category=KJS
Category=SCB
Corporate Heritage
cultural resource management
destination branding
DTZ Pieda Consult
english
English Heritage
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
fund
Heritage Attractions
Heritage Brand
Heritage Lottery Fund
Heritage Marketer
Heritage Marketing
Heritage Tourism
Heritage Venues
Hidden Ireland
imperial
Independent Schools
interpretive planning
lottery
marketer
marketing for heritage professionals
museum
museum audience analysis
provider
Royal Worcester
Scotch Whisky
Scotch Whisky Association
site
Stroud District Council
tourism management strategies
Tussauds Group
UK Heritage
UK Multiple
UK Resident
visitor experience design
war
Warwick Castle
Product details
- ISBN 9780750663182
- Weight: 566g
- Dimensions: 189 x 246mm
- Publication Date: 08 Nov 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism
The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:
* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind
As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
Senior Lecturer in Marketing and Business Management at University College, Worcester, UK. Shashi has also worked as a Consultant to Barclays Bank PLC, Norwich Union Insurance Group and the Association of Business Executives, London for whom she is Senior Examiner in Business Communications and Presentation. Her work takes her to Singapore, China, Malaysia, Jordan, Hungary and Finland.
