A01=Marc Andrews
A01=Matthijs van Leeuwen
A01=Rick van Baaren
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Marc Andrews
Author_Matthijs van Leeuwen
Author_Rick van Baaren
automatic-update
business strategy
Category1=Non-Fiction
Category=JMJ
Category=KJSA
COP=Netherlands
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
marketing
PA=Available
Price_€20 to €50
PS=Active
sales
selling
softlaunch
Product details
- ISBN 9789063695316
- Dimensions: 170 x 230mm
- Publication Date: 15 Apr 2019
- Publisher: BIS Publishers B.V.
- Publication City/Country: NL
- Product Form: Paperback
- Language: English
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. "You'll never look at an ad, an online shopping site or product packaging the same way again." - Nextavenue.org
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. "You'll never look at an ad, an online shopping site or product packaging the same way again." - Nextavenue.org
Marc Andrews is a psychologist, art director and designer. He holds a master’s degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design.
Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen.
Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen.
Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen.
Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen.
