Home » High-Impact Content Marketing
Product Image

High-Impact Content Marketing

Purna Virji
€38.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Purna Virji
Age Group_Uncategorized
Age Group_Uncategorized
Author_Purna Virji
automatic-update
Category1=Non-Fiction
Category=KJC
Category=KJMV7
Category=KJS
Content creation
Content marketing strategy
Content plan
Content strategy
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Digital content strategy
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Inclusive content
Language_English
PA=Available
Price_€20 to €50
PS=Active
Social content
softlaunch

Product details

  • ISBN 9781398608436
  • Weight: 535g
  • Dimensions: 157 x 20mm
  • Publication Date: 03 Jul 2023
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

WINNER: Choice Reviews - Outstanding Academic Title, 2024
WINNER: 2023 Goody Business Book Awards - Marketing - Digital Marketing
WINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & Enterprise
DISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public Relations

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.

What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
About Purna Virji
Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact. Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Based in Philadelphia, Pennsylvania, Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as Content Marketer of the Year 2025 by WICMA (Women in Content Marketing Awards).

More from this author