A01=Glen Petersen
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Author_Glen Petersen
Baldrige Award
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CRM implementation strategies
Customer Base Values
customer data management
Customer's Profitability
Customer’s Profitability
Cycle Times
End User Organizations
enterprise sales technology solutions
Entire Sales Force
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Field Sales Management
Follow
Hold
Management
Methodology
Moments Of Truth
organizational workflow integration
Quality
ROI
ROI Analysis
Sales Automation
Sales Cycle
Sales Force Automation
Sales Force Automation System
Sales Function
sales performance metrics
Sales Process
sales process automation
sales productivity tools
Sales Rep
Sales Tools
Task Cycle Time
Time Sheet
TQM Movement
TQM Program
Product details
- ISBN 9781574440935
- Dimensions: 152 x 229mm
- Publication Date: 03 Apr 1997
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. High-Impact Sales Force Automation is a hands-on guide to implementing the latest computer technology in sales and marketing departments. The author's unique background in both business and science provides a practical, yet in-depth perspective on sales force automation. And all with a sharp focus on the backbone of any business: the customer. This book is an excellent reference for corporate managers, sales professionals, organizational planners, marketing consultants and anyone interested in improving sales, customer service and quality control. Real-life business models and concrete examples make applying these concepts to any organization as simple as clicking on a mouse.
Glen S. Petersen is the President and founder of Strategic Sales Performance, Inc., a sales force automation consulting firm that focuses on conducting needs assessments for Fortune 1000 companies. Prior to his involvement with sales force automation, Mr. Petersen did strategic planning for companies in diverse industries such as electronics, pharmaceuticals, and the food industry.
