High-Tech Grass Roots

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A01=Cherie J. Strachan
Author_Cherie J. Strachan
Category=JPHF
Category=PDR
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics

Product details

  • ISBN 9780742517660
  • Weight: 231g
  • Dimensions: 147 x 228mm
  • Publication Date: 24 Dec 2002
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
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Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effects—rising campaign budgets and diminished citizen participation—may be mitigated by creative approaches to reform.
J. Cherie Strachan is assistant professor of communication at the University of Albany.

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