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Historicising Transmedia Storytelling

Matthew Freeman
€204.60
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A01=Matthew Freeman
Author_Matthew Freeman
Burroughs
Buster Brown
Category=DSB
Category=DSK
Category=FL
Category=FM
Category=JBCC1
Category=JBCT
Category=XR
comics
consumer culture analysis
convergence
creative industries
cultural studies
Dark Knight Rises
DC Comic
early twentieth-century media systems
eq_bestseller
eq_biography-true-stories
eq_fantasy
eq_fiction
eq_graphic-novels-manga
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science-fiction
eq_society-politics
Fictional Story World
Industrial Convergence
Industry Partnerships
Jack Sparrow
licensing and merchandising
Marvelous Land
media convergence
media history
media industries
media industry history
Movie Serials
Multiple Media Industries
narrative world-building
Newspaper Comic Strips
Oz
Patchwork Girl
Pointing Audiences
popular culture
popular culture studies
Pulp Story
Radio Mirror
Rising Consumer Culture
Story Worlds
Superman
Superman's Character
Superman’s Character
Tarzan
Tarzan Story
transmedia
Transmedia Story
Transmedia Story Worlds
Transmedia Storytelling
Vice Versa
Wonderful Wizard

Product details

  • ISBN 9781138217690
  • Weight: 453g
  • Dimensions: 152 x 229mm
  • Publication Date: 07 Dec 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.
About Matthew Freeman

Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of Industrial Approaches to Media (2016), and the co-author of Transmedia Archaeology (2014).

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