History of Popular Women's Magazines in the United States, 1792-1995
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A01=Mary Ellen Zuckerman
Author_Mary Ellen Zuckerman
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Women's Studies
Product details
- ISBN 9780313306754
- Weight: 567g
- Dimensions: 156 x 235mm
- Publication Date: 30 Jul 1998
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces.
Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.
MARY ELLEN ZUCKERMAN is Associate Professor of Marketing at the Jones School of Business at SUNY—Geneseo. She is the author of Sources in the History of Women's Magazines, 1792-1960 (Greenwood, 1991) and coauthor of The Magazine in America (1991).
