A01=Pamela L. Morris
A01=Susan H. Sarapin
Advertising
advertising techniques
Age Group_Uncategorized
Age Group_Uncategorized
Author_Pamela L. Morris
Author_Susan H. Sarapin
automatic-update
business
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
Category=KJSA
civil religion
consumer audience
COP=United States
Delivery_Delivery within 10-20 working days
design
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
marketing
mass communication
material culture
medieval sign history
PA=Available
Price_€20 to €50
PS=Active
public relations
religion in advertising
religious marketing
softlaunch
Product details
- ISBN 9781793629364
- Weight: 408g
- Dimensions: 150 x 227mm
- Publication Date: 22 Feb 2024
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.
Susan H. Sarapin is associate professor of journalism and communication at Troy University.
Pamela L. Morris is assistant professor in the Department of Communication at Indiana University-Purdue University Columbus.
