A01=Christian Underwood
A01=Jurgen Weigand
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Author_Christian Underwood
Author_Jurgen Weigand
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Category1=Non-Fiction
Category=KJ
Category=KJC
COP=Germany
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9783593517094
- Weight: 680g
- Dimensions: 203 x 254mm
- Publication Date: 27 Mar 2024
- Publisher: Campus Verlag
- Publication City/Country: DE
- Product Form: Paperback
- Language: English
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A new tool to help businesses develop strategies.
Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.
Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.
Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.
