Horror Framing and the General Election
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A01=Fielding Montgomery
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American politics
Author_Fielding Montgomery
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campaign advertising
Category1=Non-Fiction
Category=GTC
COP=United States
Delivery_Delivery within 10-20 working days
eq_isMigrated=2
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film
horror
Language_English
PA=Available
Political Communication
presidential election
Price_€50 to €100
PS=Active
rhetoric
softlaunch
television
U.S. Capitol riot
Product details
- ISBN 9781793643216
- Weight: 585g
- Dimensions: 161 x 229mm
- Publication Date: 21 Sep 2021
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.
Fielding Montgomery is a PhD student at the University of Maryland, College Park.
