A01=Alison Morrison
A01=Neil Wearne
advanced hospitality marketing techniques
Author_Alison Morrison
Author_Neil Wearne
Average Room Rates
business
Category=KJS
Category=WTHH
customer
customer loyalty strategies
Customer Mix
Direct Mail
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_travel
establishments
experiential marketing approaches
Family Fare
Family Style Restaurant
Fine Dining Restaurant
Forecasting Market Demand
Hospitality Business
Hospitality Establishment
hospitality market analysis
hurst
industry
Information Feeds
Kiss Principle
Mail Drop
marketing audit process
Marketing Information System
Marketing Mix Strategies
Marketing Plan
Message Delivery System
michael
mix
Out-reach Selling
Product Line Management
Product Strategies
promotion
Radio Advertisers
Room Hire
Room Rates
sales
Sales Promotion
service quality improvement
sustainable advantage theory
tour
Tv Set
Word Of Mouth
Product details
- ISBN 9781138163539
- Weight: 453g
- Dimensions: 189 x 246mm
- Publication Date: 31 Jan 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Neil Wearne was the marketing specialist and lecturer at the Regency Hotel School in South Australia from 1989. In that time he developed marketing courses and lectured students in the Diploma of Business (Hospitality). He combined his extensive experience in marketing management with his flair for communication to write a number of texts for students of hospitality marketing. Neil’s talents in the areas of human behaviour, communication, illustration and writing produced a focus on the practical aspects of marketing which students understood. He maintained involvement with the hospitality industry and was able to inspire students with reference to current hospitality business practices. He maintained a dynamic marketing perspective, and is remembered by colleagues and students for his vital energy and innovative approaches to learning. Sadly, Neil Wearne died suddenly on 4 June 1993.
