Hospitality Marketing and Consumer Behavior
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Anjana Singh
Bharath M. Josiam
Category=KJS
Category=KNSG
Category=KNSJ
Charles Foster
Civil Aviation Sector
Consumer Engagement
consumer engagement strategies
customer
Customer Experience
Customer Experience Management
David Njite
Deepak Manhas
Dinesh Sharma
emerging markets hospitality
Enhance Guest Experience
eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
experience
experiential marketing in hospitality industry
Final Thematic Map
Full Service Restaurants
Gaurav Tripathi
Global Ceo
H.G. Parsa
Halimin Herjanto
Heritage Hotels
Hospitality Industry
Hospitality Management Programs
Hospitality Organizations
Kamal Manaktola
Kartik Dave
Kaur Kular Navdeep
Kirti Dutta
National Capital Region
Parul G Munjal
Parul Wasan
Positive Memorable Experience
pricing strategies hospitality
Restaurant Attributes
Restaurant Industry
Revenue Management
RM Price
Rosa Malave
Sandeep Munjal
Sanjaya S. Gaur
Separate Qualitative Studies
Service Convenience
service quality assessment
Service Quality Factors
Shaphali Gupta
social media influence tourism
Sonia Bharwani
Superior Customer Experience
Tamil Nadu
tourism sector analysis
Vice Versa
Vinay Chauhan
Watson Baldwin
Product details
- ISBN 9781774636244
- Weight: 700g
- Dimensions: 156 x 234mm
- Publication Date: 31 Mar 2021
- Publisher: Apple Academic Press Inc.
- Publication City/Country: CA
- Product Form: Paperback
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Jauhari, Vinnie|
