A01=Derek Taylor
agent
Author_Derek Taylor
Banqueting Department
Banqueting Manager
benefits
Category=KNS
customer
Customer Benefits
customer segmentation
De Sole
Definite Bookings
direct
Direct Mail
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
event marketing
Green Gnome
Guest Directory
hospitality industry sales strategies
hospitality management
industry
Key Words
liqueur
Liqueur Coffee
list
mail
Marketing Plan
Monte Carlo Rally
promotional campaigns
public relations strategy
Sales Executive
sales techniques
Short Break Holiday
Superb
Tent Card
travel
Travel Agent
Vice Versa
VIP
VIP Customer
VIPs
Waste Paper Basket
White Wine Sauce
wine
Wine List
Yield Management
Product details
- ISBN 9781138432758
- Weight: 780g
- Dimensions: 138 x 216mm
- Publication Date: 28 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
