A01=Lakshmi Srinivas
active
activity
anticipation
appreciation
audience
Author_Lakshmi Srinivas
Category=ATFA
Category=JHB
Category=NHF
cinema
conversation
dance
empathetic
empathy
engagement
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fandom
fans
feature films
film
hindu
immersive
india
indian
interactive
mimic
motion pictures
moviegoing experience
movies
participation
participatory
popular culture
religion
responses
shouting
sing
social experiences
sociology
talking
worship
Product details
- ISBN 9780226361567
- Weight: 482g
- Dimensions: 16 x 23mm
- Publication Date: 31 Aug 2016
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
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India is the largest producer and consumer of feature films in the world, far outstripping Hollywood in the number of movies released and tickets sold every year. Cinema quite simply dominates Indian popular culture, and has for many decades exerted an influence that extends from clothing trends to music tastes to everyday conversations, which are peppered with dialogue quotes. With House Full, Lakshmi Srinivas takes readers deep into the moviegoing experience in India, showing us what it's actually like to line up for a hot ticket and see a movie in a jam-packed theater with more than a thousand seats. Building her account on countless trips to the cinema and hundreds of hours of conversation with film audiences, fans, and industry insiders, Srinivas brings the moviegoing experience to life, revealing a kind of audience that, far from passively consuming the images on the screen, is actively engaged with them. People talk, shout, whistle, cheer; others sing along, mimic, or dance; at times audiences even bring some of the ritual practices of Hindu worship into the cinema, propitiating the stars onscreen with incense and camphor.
The picture Srinivas paints of Indian filmgoing is immersive, fascinating, and deeply empathetic, giving us an unprecedented understanding of the audience's lived experience an aspect of Indian film studies that has been largely overlooked.
Lakshmi Srinivas is associate professor of sociology at the University of Massachusetts, Boston.
