A01=Giles Lury
Age Group_Uncategorized
Age Group_Uncategorized
Author_Giles Lury
automatic-update
big companies
branding
business morals
Category1=Non-Fiction
Category=KJS
coke products
commerce
COP=United Kingdom
Delivery_Pre-order
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethics in business
history of brands
inspiration stories
inspiration stories about business
Language_English
PA=Temporarily unavailable
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781911498254
- Dimensions: 129 x 198mm
- Publication Date: 14 Mar 2017
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
