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A01=Joeri Van Den Bergh
A01=Mattias Behrer
Age Group_Uncategorized
Age Group_Uncategorized
Author_Joeri Van Den Bergh
Author_Mattias Behrer
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Category=KJSM
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How Cool Brands Stay Hot: Branding to Generations Y and Z

English

By (author): Joeri Van Den Bergh Mattias Behrer

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X. See more
Current price €28.79
Original price €31.99
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A01=Joeri Van Den BerghA01=Mattias BehrerAge Group_UncategorizedAuthor_Joeri Van Den BerghAuthor_Mattias Behrerautomatic-updateCategory1=Non-FictionCategory=KJSACategory=KJSMCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 485g
  • Dimensions: 158 x 235mm
  • Publication Date: 03 Apr 2016
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780749477172

About Joeri Van Den BerghMattias Behrer

Joeri Van den Bergh is the co-founder of InSites Consulting a global new generation research agency with offices in Belgium the UK France Switzerland and the Netherlands. His clients include global customers such as Lego Nokia Sony MTV Networks Danone Unilever and Coca-Cola.

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