A01=Gerald Zaltman
Author_Gerald Zaltman
Category=KJS
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781578518265
- Weight: 686g
- Dimensions: 162 x 243mm
- Publication Date: 01 Feb 2003
- Publisher: Harvard Business Review Press
- Publication City/Country: US
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Jerry Zaltman is a Professor of Marketing at Harvard Business School and a fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.
