How Fashion Works

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A01=Gavin Waddell
Author_Gavin Waddell
bespoke
book
Category=AKT
Category=KNSX
complexities
complicated
couture
deals
design
detail
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion
hand
hardbitten
haute
illusion
industry
manufacture
mass
mystery
one
operates
plain
power
production
ready
simplified
stages
wear
words
world

Product details

  • ISBN 9780632057528
  • Weight: 544g
  • Dimensions: 193 x 246mm
  • Publication Date: 06 Aug 2004
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated. Fashion terms, their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are described in detail. Also included are sections on bespoke tailoring, wholesale menswear, dressmaking, millinery and accessories, the fashion calendar and short biographies on the most influential designers.

Every follower of fashion, whether at college or in big business, will welcome the information presented in this book.

Gavin Waddell, whose experience of fashion is wide ranging, has worked as a designer for two of London’s top couturiers, as a ready-to-wear designer with his own label, as a forecaster, menswear designer and illustrator and more recently as a writer on the subject. As an educator he has run three of Britain’s foremost fashion schools and performed the role of assessor, external examiner and advisor to many of the country’s leading colleges and universities. He studied fashion design at Saint Martin’s School of Art London and has had his work featured in, amongst others, Womenswear Daily, Vogue, Harpers and Queen and The Times.

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