How Museums Tell Stories

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A01=Amelia Wong
Author_Amelia Wong
Category=GLZ
Category=JBCC
Category=JHB
Category=JHM
Category=NH
cognitive interpretation
cultural heritage studies
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
exhibition
exhibition design methods
museum communication
narrating stories
narrative analysis in museums
narrative theory
spatial storytelling

Product details

  • ISBN 9780367540579
  • Weight: 240g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 Mar 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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How Museums Tell Stories explains how museums “work” as a form of media that narrates stories intentionally and unintentionally.

Story—in life and in museums—is a phenomenon that emerges as people perceive, represent, and interpret the qualities of tellability and narrativity in relation to stimuli. Tellability is noteworthiness: it attracts our attention. Narrativity is a set of elements that enables us to perceive a story is being or could be told. The book discusses how and why these qualities are so present in museums, and how they enable physical institutions to tell stories in many forms, at many scales, in many styles of representation, and to varying degrees. Drawing on conceptions of narrative from literary theory, film, psychology, and cognitive science, Wong offers a shared vocabulary for understanding and analyzing how story manifests in museums at the level of objects, collections, exhibitions, and space.

How Museums Tell Stories will be essential reading for researchers and students interested in how and why museums engage audiences, as well as museum and cultural heritage practitioners seeking concepts and analytical tools for approaching and evaluating their work more critically and conscientiously.

Amelia Wong is a content strategist and communications specialist who has worked in museums, universities, and government for nearly 20 years. She holds a BA in History/Art History from UCLA and a PhD in American Studies from the University of Maryland, College Park. She lives in Los Angeles, USA.

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