A01=David Meikle
ad agencies
advertisements
advertising
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Author_David Meikle
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brand agencies
branding
brands
Category1=Non-Fiction
Category=KJS
commercials
COP=United Kingdom
creative agencies
creative industries
Delivery_Delivery within 10-20 working days
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eq_nobargain
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Language_English
PA=Available
Price_€10 to €20
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softlaunch
Product details
- ISBN 9781912555314
- Dimensions: 156 x 234mm
- Publication Date: 21 Mar 2019
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
David Meikle is a business and marketing consultant and strategist. Before founding Salt Partners in 2009, he was a senior executive in two of the biggest global advertising groups, Grey Worldwide and Olgivy & Mather. David lives in the United Kingdom.
