How to Do More with Less

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ethical AI marketing
machine learning in marketing
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Product details

  • ISBN 9781394352364
  • Weight: 431g
  • Dimensions: 150 x 226mm
  • Publication Date: 17 Mar 2026
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
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An honest and practical strategy guide to working in a world transformed by AI

In today’s workplace, headlines about artificial intelligence can feel overwhelming. With headlines swinging between promises of utopia and warnings of mass unemployment, for most knowledge workers, the truth feels unclear.

In this book, Sharon Gai cuts through the noise. Drawing from real-world examples and global insights, she explains how AI is reshaping the way we work—without hype or fearmongering. Instead of choosing between blind optimism or outright pessimism, she offers a practical, balanced perspective that helps readers make sense of the rapidly evolving AI landscape. You’ll learn how to:

  • Reskill and future-proof your career in the face of AI disruption
  • Identify which parts of your role can be automated, and which require human creativity and judgment
  • Use proven frameworks to evaluate AI’s impact on your work and your organization
  • Apply actionable tips and tools to boost productivity, make smarter decisions, and do more with less
  • Gain clarity as a parent, leader, or professional navigating what this means for the next generation

Whether you’re an employee anxious about your future, a parent concerned about your children’s opportunities, or a leader managing a lean team with tight budgets, this book provides the strategies and mindset you need to adapt so you can stop worrying and start preparing.

SHARON GAI is an expert in AI and e-commerce. She advises organizations on digital strategy and has worked with TEDx, Singularity University, UBS, Deloitte, Walmart, and LVMH. She is a Top AI Voice 2026, RETHINK Retail’s Top Retail Expert and has been published in Bloomberg, Reuters, ABC, CBC, CCTV, and more.

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