How to Get to Know your Customer

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A01=Katie Tucker
Author_Katie Tucker
Category=KJC
Category=KJSM
Category=KJVS
Consumer insight
Customer discovery
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Market Research
Product/Market fit
ProductMarket fit
Small Business
Surveys
Sustainable

Product details

  • ISBN 9781788607568
  • Dimensions: 102 x 152mm
  • Publication Date: 08 Apr 2025
  • Publisher: Practical Inspiration Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
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If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!

Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!

Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.

Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.

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